@pentagramdesign - @hayfestival
New Hay Festival branding looks to capture event’s “growth” and “utopian” spirit
. @marina_willer and her team have created a new brand identity for the world famous @hayfestival
Pentagram set out to create a visual language and system to express more clearly their activities and what connects them. Marina and her team created an approach for the festival’s brand architecture that makes sense of how their activities fit together and identify the relationships and criteria behind such a vibrant ecosystem.
In response, Willer's team created a system that had Hay Festival at its core, where critical areas of activity grow in branches from these principles - each representing an area of content or essential platform.
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Need to communicate with your audience, clients or customers visually? Need a logo or full branding? Hit the email at my bio or DM me to create your visual story.
No. YOU LEARN TO HUNT. 🤬Oh you certainly showed THAT logo. 😏 And I’m showing you THIS logo, the very logo you had a violent outburst towards a moment ago as you read my caption. You should really find a way to manage that anger. HAVE YA TRIED HUNTING? I’ve never done it myself, but this course I designed this logo for makes it look SUPER easy. But if learning how to do something is just too hard for you; how about murder?
LOGO LOWDOWN: ✨ Fit:AF. A unique logo for personal trainer Ashley Fitzgerald, it aims to appear sleek, stylish and contemporary, a far cry from the more cliche gym related imagery. The use of an inverted single colour makes the logo universal and can be applied to a number of different surfaces. The brand is also developing into other areas of fitness, and the style of this logo can be adapted to this, incorporating other words into the 'AF' theme, including Nutrition:AF, Health:AF etc. Like what you see!? 👀 DM or email us if you're looking for a bespoke business logo!
TAKTIPO card game design by @szemmelroth_balazs@mezoaniko Mónika Rudics & media_design_eger which helps you learn about typography! 🤗
"TAKTIPO is a card game, which helps you to learn the basics of typography and type anatomy easily. Primalily it was made for those young people, who are interested in communication design, but of course it’s useful for everyone, to be aware of the rules of typography.⠀
The books and typography materials are often too boring and prosy, which decreases attention, and makes studying difficult. However, if you make studying exciting, learning is easy and fun. That is why we decided to create a game: to learn by playing.⠀
The card game contains one deck of 63 cards. Each card, has 3 sections: a question about the basics of typography or type anatomy, the correct answer for the question, and an illustration based on the question.⠀
We usually bring card games for a trip or to a party, so we created the proper packaging for TAKTIPO, using the traditional card packaging examples. In addition, we made a board to put the cards on, which has it’s own pocket in the card box. You can read the rules of the game too on this board.⠀
The packaging follows the design of card illustrations, with vibrant and dynamic elements. Size of the cards is appropriate to carry it in a pocket or a bag.⠀
If that was not enough, we created the online version of TAKTIPO, so you can play it anytime, anywhere. An application, which follows the logic of the card game, you have to choose the correct answer from 3, with the help of illustrations. We made a website too, where you can play, read the brief and click the WANT button, to buy it immediately."
Do you have any tips to design style guides?
First of all, I'd say have as many of the assets that you're working on stock up on a wall. Because if you've got a web page and splash page from an app and fonts and colors all that kind of stuff stuck on the wall. If you do this enough, you will eventually got aye that doesn't fit! But I can fix that by doing this or that. So just get as much of the assets as you can and bring in people to look at it. If you're working with a team you get to see that stuff so often that you stop seeing it. So it's only when you bring someone who is not working on the project, then you go: point at something that works and point at something that doesn't work. --- Check the full episode - Link in Bio
(1/2) I hated showing the standard 3 logo options for branding projects. “The client usually picks the logo we don’t like.” – if you’re a designer you’ve either heard these words or said them yourself.
I’m the type of designer who designs in my head. I have a few friends who even design in their sleep. How awesome is that?! I don’t know about you, but if you’re the type to design in your head, you probably only think up one solution. Your mind filters all the mediocre designs in search for that one piece of gold—the idea that solves the problem the best.
I would sometimes just sit in silence, thinking, because I could design faster in my head than sketching. One time, I remember working on a logo for a client's company and I could almost feel the idea forming in my mind. I had to stop what I was doing and wait for my brain to make the connections based on the concept I had come up with. And then BOOM! I saw the logo in my mind’s eye. I then quickly grabbed my sketchbook and drew out what I saw. It was as if the idea was already there, I just needed to find it.
I took a big chance that day and showed the one logo to my client.
(To be continued on next post)
2047 hours ago
Дизайн логотипа для “101 пожарный” - продажа мобильных капсул пожаротушения в Украине.
Концепт логотипа: 101 + силуэт пожарного.⠀ ⠀⠀ ⠀
I had the great opportunity to create the commemorative logo for the NationaLease’s 75 years anniversary. The logo has 75 peaks and valleys for (75 years since the founding of NationaLease ) and the 17 stars to honor the original 17 members. .